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Southern Grampians Shire Council has launched ‘Inspired By Locals’, an innovative approach to leading the Greater Hamilton region through COVID-19.
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‘Inspired By Locals’, champions the places, faces and unique experiences loved by Greater Hamilton locals and their future visitors. This innovative new approach supports COVID-19 recovery and resilience initiatives led by the Southern Grampians Shire Council, with opportunities to ‘Connect Local’, ‘Book Local’ and ‘Buy Local’, alongside insider secrets of the region.
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Locals are the centrepiece of a heartfelt new approach to leading the Greater Hamilton region through COVID-19.
Designed to be nimble and responsive to changing restrictions, ‘Inspired By Locals’ brings potential future visitors into the hearts and homes of Southern Grampians residents. Insider secrets are revealed through evocative video content, interviews, blog posts and an interactive eMag, supported by postcards designed to invite friends and relatives to visit, when the time is right.
Aligning with the “Connect Local” ethos, the website also contains “Book Local” and “Buy Local” elements that will contribute directly to the regional economy and bolster Southern Grampians Shire Council’s efforts to aid COVID-19 recovery and resilience.
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A heartfelt new campaign championing the local faces and much-loved places of the Greater Hamilton region brings potential future visitors into the hearts and homes of the community.
Designed to be nimble and responsive to changing restrictions, ‘Inspired By Locals’ celebrates what Southern Grampians Shire residents love about their own backyards, sharing what’s unique about the region ahead of future visitation.
When travel restrictions lift, ‘Inspired By Locals’ is designed to connect with the Victorian and South Australian drive markets, motivating Australians to hear local stories and insights, be compelled by the region’s unique experiences and plan a visit.
Southern Grampians Shire Council has taken this distinctive approach to marketing the region as part of broader recovery & resilience initiatives to see its economy through the impacts of COVID-19.
‘Inspired By Locals’ reveals insider secrets through evocative videos and photography, inspiring blogs and an interactive eMag, supported by postcards designed to invite friends and relatives to visit, when the time is right.
Resilient local businesses are also highlighted throughout ‘Inspired By Locals’, including “Book Local” and “Buy Local” elements connecting people directly with the individuals they’re able to support.
Businesses are fundamental to ‘Inspired By Locals’, and are supported with an Industry Toolkit to assist them to leverage the campaign, including access to fresh content and innovative business support.
Council’s Economic Development and Tourism unit is driving this fresh initiative, which aligns with regional and state strategies to win the hearts, minds and wallets of domestic travellers, once restrictions ease.
To discover secrets of the Southern Grampians and Greater Hamilton region, visit the website at www.inspiredbylocals.com.au.
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For Further Information Please Get In Touch
Alison Quade, Strategic Communications Coordinator
P: 03 5573 0433 M: 0429 601 208 E: aquade@sthgrampians.vic.gov.au
