Sheepvention Rural Expo is Hamilton’s Pastoral and Agricultural Society’s prize show. Since 1952, Sheepvention has set the highest of standards when it comes to sheep expos. But Sheepvention isn’t just a ‘sheepish’ event.  There is so much to be seen, experienced and tried at Sheepvention.  To ensure that the wool isn’t pulled over your eyes, we are laying out everything you need to know about this woolly fest.


What is the Sheepvention?

Sheepvention is the second biggest farming event in Victoria.  This rural expo runs for three ram-packed days and in past years has attracted crowds of 25,000 visitors!  It is not only an opportunity to take in all things sheep but also meet producers, taste local produce, compete, admire, shop and s-heaps more!



What is on the program?

The events included in the show are diverse and sweep across the great expanse of the Hamilton Show Grounds.

The Home Paddock Pavilion is as equally interactive as it is educational. Keen crafters, knitters, cooks and gardeners will love wandering through the myriad of garden and trade displays, interacting with an array of community groups. There are also plenty of kids activities ready and waiting for them to get their hooves stuck into and a stage area that they will love; displaying an assortment of acts including live music, poetry, gardening shows and cooking displays.

The Producer’s Pavilion aims to tell the story of paddock to plate through end consumer and producer. As such, it features both a working bakery and butchery, the Kid’s Muster Trail (a free hands-on activity for kids), industry bodies (horticulture, grains, dairy and apiary), a demonstration kitchen (complete with cooking demos from a celebrity chef) and producer retail sites (where you can purchase honey, cheese, oils, etc to take home and enjoy).

Approximately 1000 sheep are on display in The Sheep Show, representative of the rich diversity and history of sheep breeding in Australia.

The Ram Sales is a much-loved and renowned component of Sheepvention, being deemed the biggest Merino Ram Sale in Australia.

Agricultural Competitions: There is a huge variety of competitions run throughout the duration of the expo, including; The Working Dog Competitions, Inventions Competition (new items and equipment that will be of benefit to the sheep, wool and agriculture industry), Wool Handling Competition, Young Auctioneers Competition, Pumpkin Competition (winning categories of weirdest looking, prettiest and biggest) AND Scarecrow Competition (judged on durability, creativity and attention to detail).

The SMART Stage showcases new technology and developments within the agriculture industry.


How to get there?

Herding yourself to the Sheepvention is so very easy.  Held at the Hamilton Showgrounds, the venue is easily accessible from Shakespeare Street. Street parking is limited.  Further carparking can be found in the Friendly Society Oval (King Street).

The Hamilton Town Bus operates from the Hamilton Town Centre to the Shakespeare and King Street entries.


So, what next?

Watch this space for more information or visit Sheepvention for more information.